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Overview
The Lofty Group combines decades of property expertise with a passion for thoroughbred racing. They needed a premium online presence to showcase their state-of-the-art Cranbourne training facility, their champion stallion Lofty Strike, and their growing footprint in racing, breeding, and syndication.
The Challenge
Lofty’s old digital presence didn’t match the professionalism of their brand or the scale of their operations. They needed a site that could:
- Highlight their world-class facilities.
- Profile their horses and bloodstock, including Lofty Strike.
- Provide visibility for their on-site trainers.
- Communicate their history, news, and future ambitions.
- Appeal to both investors and the racing community.
Our Approach
At Northbase, we designed and built a site that’s as polished and professional as Lofty’s facilities.
- Design: A sleek, modern aesthetic that reflects premium equine care and professionalism. Strong visuals of the property and horses elevate the brand.
- Build: A custom, scalable platform built for speed, security, and content management. News, horse profiles, and trainer listings are easy to update and maintain.
- Purpose: More than just a showcase—the site works to engage owners, attract syndication interest, and reinforce Lofty’s position in the racing industry.
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Key Features
- Hero homepage highlighting Lofty Strike and the Cranbourne facility.
- Horse profiles with stats, prize money, and pedigree.
- Dedicated trainer pages showcasing their partnership with top-tier names.
- News section for racing results, updates, and features.
- Mobile-first responsive design for a premium experience on any device.
The Result
The new Lofty Group website reflects the professionalism and ambition of the business. It’s a platform that builds credibility, celebrates success, and positions Lofty as a leader in Australian thoroughbred racing and breeding.
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Looking Ahead
The Lofty Group now has a digital platform that can evolve with them. From showcasing future bloodstock to celebrating racetrack wins, the site is built to grow with their ambitions.
The Impact
Since launch, the new site has given Lofty a polished and professional presence to match their facilities. It provides investors, trainers, and the racing community with an easy way to connect, while elevating the profile of their horses and operations.
Why It Matters
For Lofty, reputation and trust are everything. Their new online presence strengthens both—reinforcing their standing in the industry and ensuring their story is told with the same care they bring to their horses.
Not sure what you need yet?
Totally fine. We’ll help you figure it out in the first few conversations.